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There are several popular e-commerce platforms to consider when building an online store. Here are a few:

1. Shopify: Shopify is one of the most widely used e-commerce platforms. It offers a user-friendly interface, customizable themes, and a range of features to help you create and manage your online store.

2. WooCommerce: WooCommerce is a popular e-commerce plugin for WordPress. It seamlessly integrates with WordPress websites, allowing you to build a fully functional online store with ease.

3. BigCommerce: BigCommerce is a comprehensive e-commerce platform that offers a wide range of features, including built-in marketing tools, secure payment gateways, and customizable themes.

4. Magento: Magento is a powerful open-source e-commerce platform that is known for its scalability and flexibility. It offers a wide range of features and customization options, making it suitable for businesses of all sizes.

5. Wix: Wix is a website builder that also offers e-commerce functionality. It provides an intuitive drag-and-drop interface, pre-designed templates, and various features to create and manage your online store.

6. Squarespace: Squarespace is a popular platform for building websites and online stores. It offers visually appealing templates, a user-friendly interface, and integrated e-commerce functionality.

These are just a few examples, and there are many other e-commerce platforms available. When choosing an e-commerce platform, consider factors such as your business needs, budget, scalability, and ease of use. It’s also a good idea to research and compare the features and pricing plans of different platforms to find the one that best suits your requirements.